Montreal
1275 Av. des Canadiens-de-Montréal,
Montréal, QC H3B 0G4
Canada
Los Angeles
312 Arizona Ave,
Santa Monica, CA 90401,
USA
Dubai
Gate Avenue Zone D at DIFC – Sheikh Zayed Road
Dubai, United Arab Emirates
Doha
1 Al Corniche St, Burj Doha, level 21,
Doha, Qatar
In TV and advertising, this is evoked in the concept of addressability: the ability to interact with consumers based on what their specific choices reveal about their interests and preferences. Hence, thanks to AI and ML, media and entertainment companies can predict churn rates more accurately, place advertising at the right time and in the right place, and have more appropriate, personalized offers to increase conversion.