Enhancing Customer Experience
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First of all, the application of multiple communication channels should be applied for this purpose. Omni channels provide the company with valuable insights for further processing. With the help of accurate analysis, the companies can effectively reveal the information about the customers’ demographics, behavior, and sentiment. As a result, they can tailor personalized recommendations, variable rate structures, analytics over their usage, notification updates, suggestions, virutal assists, and remote digital services.
Benefits for the company
These data can help companies:
– Understand consumption trends
– Tailor rates more effectively
– Identify those who are eligible for efficiency or demand-response programs
– Soothe unhappy customers and reinforce loyalty
– Educate individuals and businesses about steps to reduce consumption
– Reduce customer churn rate
Feasability
High
Type of expertise/ AI domain
Segmentation, Sentiment Analysis, Classification, Clustering
Internal data required
historical payment information, demographical data, marketing reports, and customer interactions,
The operational excellence and customer experience, are by nature interdependent. The rapid development of smart technologies and the growing popularity of smart home provide new opportunities to users. Due to this fact, customers become more sophisticated in their choice of company or service. Thus, the demand for high-quality services increases.