Managing Hotel Booking Channels
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Hotels receive bookings from various channels such as online travel agencies (OTA), direct bookings, and website bookings.
Data analytics in hotels looks at the different mediums to determine the volume of booking received from each channel.
Hoteliers can use this information to understand which channel yields the most bookings and which channel needs to be worked on.v
Benefits for the company
This data is important to formulate the right marketing strategy that gives your hotel bookings the right push on all channels.
Feasability
High
Type of expertise/ AI domain
Advanced Analytics, Clustering
Internal data required
Bookings, Channels Conversion Rate