Serverless: Fully managed and scalable metadata management service; requires no infrastructure to set up or manage, allowing you to focus on your business.

Metadata as a service: Metadata management service for cataloging data assets via custom APIs and the UI, thereby providing a unified view of data wherever it is.

Central catalog: A flexible and powerful cataloging system for capturing both technical metadata (automatically) as well as business metadata (tags) in a structured format.

Search and discovery: A simple and easy-to-use UI with powerful structured search capabilities to quickly and easily find data assets; powered by the same Google search technology that supports Gmail and Drive.

Schematized metadata: Supports schematized tags (e.g., Enum, Bool, DateTime) and not just simple text tags—providing organizations rich and organized business metadata.

Cloud DLP integration: Discovers and classifies sensitive data, providing intelligence and helping to simplify the process of governing your data.

On-prem connectors: Ingest technical metadata from non-Google Cloud data assets to Data Catalog for a unified view of all your data assets.

Cloud IAM integration: Provides access-level controls and honors source ACLs for read, write, and search for the data assets; giving you enterprise-grade access control.

Governance: Offers a strong security and compliance foundation with Cloud DLP and Cloud IAM integrations.