Ad Targeting Capabilities
Today, Marketers can target users using techniques like Audience Segmentation, Demographic targeting, Gender targeting, age targeting and Factors like ethnicity, income levels, interests and relationship status up to a high level of accuracy. Every major ad network has some unique targeting points that it tries to sell to advertisers.
Benefits for the company
Ad targeting capabilities have risen on a rapid rate with the increase in technology penetration and data intelligence. This is one of the major levers contributing to Innovation in the digital advertising space.
Type of expertise/ AI domain
Segmentation, Clustering, Classification – Random Forest
Internal data required
Demographics, Segments, Ad Interaction, Ad traffic