In relation to areas of media and entertainment all the comments, post, likes and dislikes, views, subscription, etc. present a vast ground for extracting the insights. The algorithms process the data, filter, classify and group the coincidences, obtain the most valuable pieces and draw conclusions allowing the media and entertainment companies to know their customers better. Predicting the customers’ reaction and attitude, future profits, planning and building successful marketing policies – all these become a reality due to the insights.