Collecting and analyzing customer insights
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In relation to areas of media and entertainment all the comments, post, likes and dislikes, views, subscription, etc. present a vast ground for extracting the insights. The algorithms process the data, filter, classify and group the coincidences, obtain the most valuable pieces and draw conclusions allowing the media and entertainment companies to know their customers better. Predicting the customers’ reaction and attitude, future profits, planning and building successful marketing policies – all these become a reality due to the insights.
Benefits for the company
The algorithms help to collect and analyze the consumer insights and make use of the output. This helps companies by increasing customer retention by providing what attracts them more.
Feasability
High
Type of expertise/ AI domain
Machine Learning
Internal data required
Customer Social Media Data
Understanding what audiences wish to watch or listen which can also result in effective ad targeting by understanding consumer preferences.