Customer Behaviour Analytics
Analytics and information management present a significant opportunity for automakers to use quantitative techniques to support the planning of interventions across the customer lifecyle:
– Understanding the potential value of different customer segments
– Using the knowledge to strategically target new customers whilst maintaining the loyalty of existing customers
– Improving customer experience to drive retention.
Benefits for the company
To succeed automakers have to fully understand customer needs and behviours in order to develop a single view of the customer and thereby build compelling, differentiated offers throughout the sale and ownership cycle which are relevant in today’s digital environment.
Feasability
High
Type of expertise/ AI domain
Retention Analysis, Prediction, Customer Segmentation, Sentiment Analysis
Internal data required
Customer Historic Purchases, Customer Scoring, behaviour and Recommendation Data
External data possible
Social Media Data