Customer Life Time Value Prediction

Wireless / Integrated

Customer Lifetime Value is a measure of the overall profit or revenue that can be generated by a customer throughout his relationship with the industry. Predicting the CLV of any customer is very important for every industry. Data Science solutions help the Telecom industry to provide relevant services to different segments of customers based on these predictions.

Benefits for the company

Knowing the CLV of a customer will help businesses to strike the ideal balance between customer retention and acquisition. Knowing at what point a customer becomes profitable, is an essential part of knowing how much budget you can allocate to a particular channel or market.



Type of expertise/ AI domain

Machine Learning and Statistics

Internal data required

Customer Purchase and Customer History, Usage

Research Paper

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