Virtual or digital concierge is a customer experience (CX) technology that provides guests with conversational and contextual assistance. It could be in the form of a robot or a mobile app or a web platform or a chatbot.
When we talk about such technologies, AI is what comes to our head. And most of the virtual concierges are powered by AI.
Not to mention, these technologies are helping hotels offer contactless services like check-in and check-out.