Virtual or digital concierge is a customer experience (CX) technology that provides guests with conversational and contextual assistance. It could be in the form of a robot or a mobile app or a web platform or a chatbot.
When we talk about such technologies, AI is what comes to our head. And most of the virtual concierges are powered by AI.
Not to mention, these technologies are helping hotels offer contactless services like check-in and check-out.
Benefits for the company
High-level customer support is an important indicator of quality hospitality services. Machine learning helps companies understand their customers’ needs better and personalize service recommendations and marketing offers.
Innovations in digital space provides greater assistance to customers by saving cost and resources in the hospitality industry.
Type of expertise/ AI domain
Machine Learning, Image Processsing, Natural Language Processing
Internal data required
Customer Interaction Data
External data possible
Increasing Customer Experience by using machine learning strategies results in better engagement, loyalty and higher revenue generation by customers. And nowadays, in the era of digitalization its one of the essential requirements for any hospitality companies.