Editorial Peer Comparison, Opportunity Identification & Prioritization

Digital Publishing

Analytics powered platforms can classify content by topics and build a hierarchy of related topics in the taxonomy. Such platforms can double up for content insights as well as they include all the features of a content intelligence platform. Identifying topics that drive the most engagement can also help editorial teams streamline prioritization of reporting resources.

Benefits for the company

This allows editors to compare their content mix with competition to identify gaps or opportunities and reinforce competitive advantages.



Type of expertise/ AI domain

Automated Natural language Processing

Internal data required

Engagement , Traffic Reports, CTR prediction, Content type, Speed-to-publish

External data possible

Comparing with compettition data

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