Editorial Peer Comparison, Opportunity Identification & Prioritization
Analytics powered platforms can classify content by topics and build a hierarchy of related topics in the taxonomy. Such platforms can double up for content insights as well as they include all the features of a content intelligence platform. Identifying topics that drive the most engagement can also help editorial teams streamline prioritization of reporting resources.
Benefits for the company
This allows editors to compare their content mix with competition to identify gaps or opportunities and reinforce competitive advantages.
Type of expertise/ AI domain
Automated Natural language Processing
Internal data required
Engagement , Traffic Reports, CTR prediction, Content type, Speed-to-publish
External data possible
Comparing with compettition data