Enhanced Marketing Strategy
Real estate agents often monitor social networks to collect more information about a customer sentiments, customer preferences, capture demands, big news and big data algorithms help them extract all information faster and more precisely.
When they get all the information they need, they can contact a person at the right moment and make a profitable and tempting offer. Through historic sale prices, property valuation and forecasting real estate agents always have all actual prices that are real for a current period time period which helps them convert sales faster with a margin.
Benefits for the company
With the help of all non-traditional data like extracting demand from online customers, customer preferences allow them the companies to do more targeted marketing with faster conversion.
Feasability
High
Type of expertise/ AI domain
Advanced Analytics, Demand Forecasting, Sentiment Analysis
Internal data required
Social Media Sentiment data, Marketing data, Property data, Customer Demographic Data, segment data
External data possible
Public Data, Demographics Data, Market Information, price/square meter, neighbourhood quality, etc