Marketing and Advertising
[wtm_use_case_cats]
For any business, the most integral step is to undertake proper and fruitful marketing with the aim of spreading awareness and for generating beneficial brand loyalty. This is yet another area in which big data technologies are put to use. Several useful insights are offered by the technology regarding when and where the brand or its products can prove to be relevant.
Benefits for the company
Identifying when and how to reach your target customers before launching your marketing campaign can lead to more successful advertising that intrigues and attracts customers.
Feasability
High
Type of expertise/ AI domain
Segmentation, Clustering, Recommender System, Personalization
Internal data required
Customer History, Orders Data, Customer Segmentation Data