Marketing Campaigns and Promotions
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Data analytics takes advantage of the valuable data generated by consumers whenever they purchase items, be it offline or online. This data paints the customer profile, and with the frequent purchases happening in supermarkets, these businesses will be able to see patterns in shopping behaviour to which they can leverage on. Knowing what and where customers buy their products from, their spending behaviour and purchase habits, allows supermarkets to create well-targeted marketing promotions and offers that appeal directly towards what customers want. This draws them back to their stores for future purchases.
Benefits for the company
Data analytics allows these supermarkets to gauge the effectiveness of their marketing campaigns and overall profitability.
Feasability
High
Type of expertise/ AI domain
Segmentation, Clustering, Recommender System, Personalization, Classification for targetting
Internal data required
Historical Customer Purchases, Sale Records etc.
McKinsey & Company found that even during the pandemic 85% of the US grocery sales still occurred in physical stores. It appears that brick-and-mortar stores are part of the future of grocery shopping. People still like to see, touch, and smell goods