Graph Analytics

Marketing -Propensity Model


While upselling is the practice to give customers an option to buy a high-end product which is better than the one they are considering.

Benefits for the company

Banks target their own customer to sell the products or increase the customer’s basket size by upselling and cross-selling, thereby increasing the customer engagement by their own loyal customer base and revenue for the banks.



Type of expertise/ AI domain

Machine Learning

Internal data required

Customer data, Transaction data, historical product data

Enter your contact information to continue reading