Marketing -Propensity Model
Banking
While upselling is the practice to give customers an option to buy a high-end product which is better than the one they are considering.
Benefits for the company
Banks target their own customer to sell the products or increase the customer’s basket size by upselling and cross-selling, thereby increasing the customer engagement by their own loyal customer base and revenue for the banks.
Feasability
High
Type of expertise/ AI domain
Machine Learning
Internal data required
Customer data, Transaction data, historical product data