Marketing Propensity Models


While upselling is the practice to give customers an option to buy a high-end product which is better than the one they are considering.

Benefits for the company

Institutions target their own customer to sell the products or increase the customer’s basket size by upselling and cross-selling, thereby increasing the customer engagement by their own loyal customer base and revenue for them.



Type of expertise/ AI domain

Machine Learning

Internal data required

Investor data, Transaction data, historical product data

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