Marketing Propensity Models
[wtm_use_case_cats]
While upselling is the practice to give customers an option to buy a high-end product which is better than the one they are considering.
Benefits for the company
Institutions target their own customer to sell the products or increase the customer’s basket size by upselling and cross-selling, thereby increasing the customer engagement by their own loyal customer base and revenue for them.
Feasability
High
Type of expertise/ AI domain
Machine Learning
Internal data required
Investor data, Transaction data, historical product data