Unique Visitor

New Product Intelligence


One of the biggest challenges of the apparel industry is predicting the reception of new product launches. While fashion brands have long been relying on traditional focus groups to understand the demand for new products, today many are embracing analytics to generate actionable product intelligence.

Such predictive intelligence is allowing brands to discover how previous product details (style, fit, price point, etc.) were perceived by consumers.

Benefits for the company

This helps them in improving the consistency of creating winning products that are a hit with customers while reducing the risk of wasted inventory.v



Type of expertise/ AI domain

Advanced Anlytics, Visualization

Internal data required

Historic Purchases, Customer Feedback, Hot Selling products, Returns, Defects

Leave a Reply

Your email address will not be published. Required fields are marked *

Enter your contact information to continue reading