Non-Medical Related AI
AI is also affecting largely unseen aspects of BioTech and Pharmaceuticals. Things like marketing, lab assistants, and administrative work take up considerable resources. Marketing is a direct contributor to the success of new drugs, at least in the United States, and AI could provide better insights into those campaigns
AI can also assist in administrative tasks like lab work.
Benefits for the company
AI-driven marketing, big data is giving companies better predictive capabilities and the chance to process unstructured data to create pictures of customer journeys. Since marketing efforts are spread across a wide variety of media, AI could sift through the data for actionable insights.
Type of expertise/ AI domain
Natural Language Processing, Machine Learning
Internal data required
Marketing data, customer historic data, imaging data, lab data