For media and entertainment companies, attracting customers’ attention becomes an important prerogative, especially when consumers expect quick and impressive online experiences. This is where personalized marketing algorithms come to the rescue. Such algorithms can recognize existing and new customers and extract out valuable information in real-time. Also, these algorithms can help companies to perform cross-channel tracking and tailoring personalized offers and messages based on behavioral insights. This can further help in influencing and retaining a potential group of customers