Personalized Marketing
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Like with any industry with an online presence, personalized marketing is actively been applied in the casino and the gambling industry as well. The marketers are trying to offer highly targeted interaction with customers to create meaningful marketing for the proper audience. The precise tailoring of the advertising assures which players are responsive to advertisements, their shopping habits to attract towards the casino resorts.
Benefits for the company
With soaring online presence of noth consumer and businesses, there’s more competition than ever to provide an online experience that’s not only seamless but optimized and customized to the precise needs of each and every customer.
Feasability
High
Type of expertise/ AI domain
Predictive Big Data Analytics, Machine Learning and A/B Testing
Internal data required
Customer Historic Purchases, Customer Scoring and Recommendation Data
Many of the casinos today collect data of their members in different ways. One method is by using a loyalty card. A loyalty card can track the money a member spends, the background of the member, times and dates they visit the location, their favorite slot machines and so on, which upon optimization can positively influence the spending.