Personalized Marketing
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For media and entertainment companies, attracting customers’ attention becomes an important prerogative, especially when consumers expect quick and impressive online experiences. This is where personalized marketing algorithms come to the rescue. Such algorithms can recognize existing and new customers and extract out valuable information in real-time. Also, these algorithms can help companies to perform cross-channel tracking and tailoring personalized offers and messages based on behavioral insights. This can further help in influencing and retaining a potential group of customers
Benefits for the company
Hyper-Targeted Advertising – The possibility of combining data from different sources in one place can allow companies to look at their customers as a whole and deliver unique, hyper-targeted offers
Feasability
High
Type of expertise/ AI domain
Deep Learning
Internal data required
Customer Segmentation, Historic data
In TV and advertising, this is evoked in the concept of addressability: the ability to interact with consumers based on what their specific choices reveal about their interests and preferences. Hence, thanks to AI and ML, media and entertainment companies can predict churn rates more accurately, place advertising at the right time and in the right place, and have more appropriate, personalized offers to increase conversion.