Big data enables casinos to gain the key knowledge of what attracts their customers which can effectively be put to use for enhancing retention in case any issues are detected.

This can either be done by offering better perks to certain sections of the demographics or by coming up with new loyalty bonuses which are tailormade with the purpose of offering accolades to specific sections of their existing player base. Since big data makes it convenient for casinos to detect trends in all areas, it can be adopted by them to effectively tackle their retention issuesv