Preventing Ad Fraud


Ad Fraud can be done by creating fake Ad calls using content scrapping websites, launching ads outside a user’s view and by using bots that replicate human behaviour. Different fraud detection tools use the known fraud data patterns and machine learnings techniques to stay ahead of the malicious activities. Such tools can be plugged into an Advertising SDK while deploying onto a user device to fight fraud.

Benefits for the company

Preventing Ad Fraud is a challenge given that with improving technology there are improved ways to fool the system.



Type of expertise/ AI domain

Anomalies Detection, Text Mining, Clustering, Fuzzy logic

Internal data required

‘Ad Traffic, Device Data

Research Paper

Leave a Reply

Your email address will not be published. Required fields are marked *

Enter your contact information to continue reading