The idea of the project is to have a recommendation system that can recommend products to customers. The product recommendation can be optimized and create new area for those product recommendations.
This project will increase the average basket size which will lead to an increase of sales. In average such a project can represent an increase in sales from 0.5% to 5% (estimate based on our experience).
High
Recommendation systems (Matrix Factorization Algorithm)
Customer profile and historical purchase, tracking data, actual product selection.
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