Among the tools of Big Data, sentiment analysis is one that helps to analyze social networking posts and comments. Organizations primarily use it for marketing, advertising, and public relations research. For example, many companies use it to find the reaction of the consumer and get their feedback.
Benefits for the company
Some companies are creating an online group and community to centralize and uncover new discoveries and technologies. When used together with crowdsourcing, these tools provide sources of free labor and infinite information
Type of expertise/ AI domain
Natural Language Processing
Internal data required
Social Data for the Company, Online Review
External data possible