Mass marketing is no longer effective as each customer’s requirements are unique and ever-changing. Thus, the telecom industry needs to identify prospective customers and tailor services accordingly.
Based on different service usage analyses, data analytics can help understand how people react to various products and services. A detailed analysis of purchase history, service preferences, billing data, location data, and customer feedback enables customized product offering to target the right audience at the right time.
Benefits for the company
Companies can develop personalized offers and advertising deals for customers, maintain competitive advantage, continue steady development, and improve conversion rates.
Type of expertise/ AI domain
Internal data required
Purchase History, Location, Billing