Loyalty Programs
[wtm_use_case_cats] Acquiring a new customer is extremely costly in comparison to retaining an existing one. Hotels are struggling to retain customers because of cut-throat competition among business rivals in acquiring new customers. In the light of the same, hotels have started the loyalty program of accruing points & redeeming the same for upgrades and free […]
Booking engine
[wtm_use_case_cats] Booking engines are easy to integrate and get you all the bookings sans any commission. The AI-powered booking engines gather data every time a guest/potential guest interacts with the website or the booking engine. Most of these engines are equipped with advanced learning models to analyse the data and learn more about customer behaviour […]
Reputation management
[wtm_use_case_cats] Reputation management systems help you build a trusted brand. And when these systems are AI-based, their capabilities increase significantly. Sentiment Analysis is a perfect example to describe this.Sentiment analysis is a branch of unsupervised learning aimed at analyzing textual data and recognizing emotional elements in the text. Sentiment analysis allows the company owner or […]
Digital concierge/Chatbot
[wtm_use_case_cats] Virtual or digital concierge is a customer experience (CX) technology that provides guests with conversational and contextual assistance. It could be in the form of a robot or a mobile app or a web platform or a chatbot. When we talk about such technologies, AI is what comes to our head. And most of […]
Demand Forecasting
[wtm_use_case_cats] Analyzing customer behavior patterns and real-time data can help you forecast demand with higher accuracy.Demand forecasting analysis is useful for revenue management, inventory management, and implementing dynamic pricing strategies.Data Analytics and machine learning help define the optimal room rate in real-time to maximize revenue. Benefits for the company This strategy helps the hotel industry […]
Inventory Management
[wtm_use_case_cats] Data Analytics in hotels is useful for inventory management.Keep a close track of your supply with data analytics in hotels and identify usage trends as time passes.This helps you maintain a balance of inventory – you neither run out of inventory nor have an excess of it at any point. Benefits for the company […]
Managing Hotel Booking Channels
[wtm_use_case_cats] Hotels receive bookings from various channels such as online travel agencies (OTA), direct bookings, and website bookings.Data analytics in hotels looks at the different mediums to determine the volume of booking received from each channel.Hoteliers can use this information to understand which channel yields the most bookings and which channel needs to be worked […]
Real-Time Data and Hotel Pricing Strategies
[wtm_use_case_cats] Dynamic Pricing Automation requires real-time, accurate data from a variety of sources, which refers to local and global economic factors, events and weather reports as well as key metrics, such as average daily rate, cancellation and occupancy, revenue per available room, reservation behavior, average occupancy rate, gross operating profit per available room. By integrating […]
Customer Data Analysis & Market Segmentation
[wtm_use_case_cats] People in some way tend to appreciate personalize experience. Customer segmentation entails dividing all your customers according to their preferences and adaptation of the general stack of services to satisfy the needs of every group. Thus, the key idea is to find one solution that would fit all cases. In its turn, personalization is […]